Digital Marketing Training & Consulting

We train your executives and yourself.
We optimize your processes and we help you create your own Digital Marketing Strategy and Ads.

We consult and train you on how to : design, create and deliver measurable digital campaigns that boost brand performance & sales. We know how to drive traffic while increasing leads and conversions, so we are going to teach you how to do it as well.

Training Program (4-12 hours)
Creating a Digital Marketing Strategy

We help you progress your brand online with a thorough digital strategy. Whether your goal is to increase sales or boost brand recognition you’ll need a wireframe which details the path and the goals that need to be met. Navigate through the digital world with a well-defined digital strategy.

  • Digital Audit
  • Digital Strategy
  • Marketing Attribution
  • Market & Competitor Analysis
  • Customer Persona Design
Training Program (8-16 hours)
How to Create a Performance marketing Strategy

Performance marketing is about results. The type of results can provide a tangible impact on your business. Our Performance Marketing specialists provide a breadth of expertise that focuses on understanding what’s important for your business and how our services can deliver results that matter.

  • Google Analytics
  • Google Ads
  • Google Display Network (GDN) & remarketing
  • Conversion optimization
  • Search Engine Optimization
  • Facebook product catalogue
Training Program (4-12 hours)
Using Tools to Create Awareness

Marketing is about creating awareness. We design, create and deliver digital campaigns that boost brand awareness through various channels:

  1. Google Display Network (GDN) & remarketing
  2. Native advertising
  3. YouTube campaigns
  4. Email marketing
The Trainer
George Arapogiannis
George Arapogiannis

George finds completely aligned himself with Thomas Jefferson’s saying, “I am a great believer in luck, and I find the harder I work, the more I have of it.” Amidst the Greek economic turbulence he disembarked a safe and promising career at Ogilvy One in Athens and decided to start an unpredictable journey of doing what he liked. Help companies achieve their goals together with a team of people who carried the same beliefs as he did.

This way, Human Minds (Previously Named G&B Marketing) came to reality in 2012 and ever since George has been the driving force and the captain of the company.